Develop a marketing strategy to convey your message to the InterNet community Develop a Web site that conveys your corporate image, marketing messages and promotes your products and services Actively promote you company, products and services on the Internet on a regular schedule Register your site with the major Search engines and Directories on a regular basis using multiple "Keywords" and Phrases to maximize your presence and "findability" Announce your Web site and press releases Announce your site, updates and Press Releases on relevant News Groups